Observed Strength Score = percentile rank of each pattern's mean days running (44%), variants (31%), placements (25%).
Reach & impressions unavailable for this product category in Meta's API; weights redistributed from 10/10 to days/variants/placements.
Brand-concentration flag ⚠ triggers at ≥30% share of one advertiser.
Key takeaways
White-space opportunities
Patterns scoring high on observable metrics but with low adoption (count < 25, score ≥ 67). Rare-but-strong = competitors are leaving signal on the table.
| Variable | Pattern | n | % of LPs | Days med | Var med | Plac med | Strength | Top brand |
|---|
Saturation alerts
Patterns with high adoption (≥25% of LPs) but mediocre observable strength (score < 65). Heavy use, no edge — don't lean on these alone.
| Variable | Pattern | n | % of LPs | Days med | Strength | Label |
|---|
Pattern atlas — frequency × strength
Every pattern across all 17 variables, plotted by adoption (x-axis, count of LPs) and observed strength (y-axis). Hover for detail. Filter by variable below.
Common & strong — the proven backbone patterns.
Rare & strong — white-space worth testing.
Common & weak — saturated, no differentiation.
Rare & weak — likely failed experiments.