Funnel position
Top brands in segment
Awareness mix
Key takeaways
White-space opportunities (segment-relative)
Format-specific patterns scoring high but rarely used within this segment.
| Variable | Pattern | n | % of segment | Days med | Var med | Plac med | Strength | Top brand |
|---|
Pattern atlas — frequency × strength
All patterns across the 17 variables in this segment.
↗ Top-right
Common & strong — proven backbone for this format.
Common & strong — proven backbone for this format.
↖ Top-left
Rare & strong — segment white-space.
Rare & strong — segment white-space.
↘ Bottom-right
Common & weak — saturated within this format.
Common & weak — saturated within this format.